The FAQ pages are a one-stop solution to all the queries of a person visiting a website. While it holds a huge relevance, a lot of marketers ignore the Frequently Asked Question pages and its value of converting a prospect to a customer. Today, 70% of the total sales take place online without speaking to a sales representative.
Out of these, 74% of the sales rely on the medium that answers the questions. The buyers nowadays prefer spending time on research themselves instead of being pursued by salespeople to purchase a product. An FAQ page is precisely the same page that works as a library for a person to conduct his research. Thus, when you hire a content writer online, it is essential to ask them for FAQ services too. Here are some tips for developing a comprehensive FAQ page.
Where should the questions for FAQ page come from?
A lot of FAQ pages answer possible question rather than the real questions. We end up asking ourselves about the question possibilities or look up online for the same. Once they are posted, we forget updating the FAQ page. Getting outdated after a period of time, these pages result in a lowered page authority on Google’s ranking, ultimately losing its value.
But the right way to collect questions is to connect with your sales department. A sales representative can give a perfect answer to this. He is the one who is responsible for filling in the gap to anything that the customers ask. If you have had at least 70% of sales through sales representatives, then they are the best source to get the frequently asked questions. Ask them the questions they had to answer to close that deal.
Secondly, at times while posting content online, we end up using industry terminologies that a general visitor may not understand. Thus, one has to make sure to answer all such complex terms with their meanings on the FAQ page.
You can also get the questions from the reviews mentioned by the users of your product or services. You might find a customer or a prospect misunderstanding the product. Thus, a question that resolves the misinterpretation should also be added to the FAQs.
How to make your FAQ more valuable
Now that we know what sort of topics should go in an FAQ page, it is always preferable to help the prospect delve more profound in these topics. You can follow this quick guide to add more value to your FAQ page.
• Add a form to the FAQ page encouraging users to submit their questions
We saw the statistics where 70% people prefer research over communication with a sales representative. One therefore, obviously needs to provide them with the means to asking questions. The FAQ may not necessarily answer every question one has in mind. The form should be simple enough asking them their name, email address, phone number and the query. This allows us to gather more in-depth questions and answer them accordingly. Some questions may be such that’d help you update your FAQ page too.
• Mention the source content for every question
You can add a button that links back to the content in the form of PDF, blog, infographic or to the contact us page where the user can explore or ask more about a particular question. This helps them realize you care for their interest.
• Add a blog post on each question
If there’s a topic that you realise the prospects are keen to know more, like how to use the product, benefits, tips to make the best use, etc., then you can also add blogs answering these questions in details. The prospects will be even more convinced to buy your product. Add a blog subscription page along since this will help the traffic come back each time they know you’ve posted something valuable.
• Use SEO strategies
While answering each question of the page, make sure every question holds a proper keyword. This allows you to rank your FAQs easily on Google.
• Assure easy access to questions
To make sure all the questions are easily accessible, you can either add drop-downs or group your questions in different categories. Thus, mentioning the category, asking the user to click on one and then navigate to the drop down of the questions is the best way to handle a big FAQ page.
• Make sure the FAQ page is clearly visible
Make sure the FAQ page stays with the main menu allowing the users to navigate quickly. Even when you navigate users from your FAQ page to other links, they should be able to come back easily.
Final Words
The strategies mentioned above are all you need to follow to making a complete FAQ page and adding value to it. You may hire professional writers online to help you write the most persuasive content that engages people to the fullest. Get going and keep producing the ultimate leads.
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